About
APEX Messaging is a business messaging solutions provider, working exclusively with enterprises and select aggregator partners. We specialise in reliable, high-performance messaging infrastructure designed for scale, compliance, and long-term growth.
Although based in Dubai, our team operates across the EMEA region, with extended presence in London, Malta and Cape Town. This global footprint, combined with experience across telecoms and technology, allows us to deliver practical solutions informed by real operational insight.
Meet the Team
Stephen, Oliver, and Alex bring over 50 years of combined leadership experience across telecommunications, technology, and finance, leveraging this expertise to create a rapidly growing company in the messaging industry.
Their strengths span executive governance, global messaging strategy, and customer-driven commercial execution. This balanced leadership ensures long-term stability, scalable growth, and trusted delivery.
Sales Director
Alex lunn
Managing Director
Stephen Lunn
Director of Strategy
Oliver Gibbons
Our values define how we work.
From strategy to execution, these values drive how we think, act, and deliver results.
Transparency
is the foundation of every relationship we build. We communicate openly, set clear expectations, and are willing to say no when something isn’t right.
Efficiency
comes from autonomy, speed, and accountability. Our team is equipped to respond quickly, stay available, and remove friction at every stage.
Effectiveness
is driven by experience and focus. We concentrate on what works, eliminate what doesn’t, and prioritise outcomes over assumptions.
Let’s build something that lasts.
Whether you’re scaling globally or launching your first messaging channel, APEX Messaging is here to support every step.