1. Introduction

This Privacy Policy explains how APEX Messaging, registered in United Arab Emirates (“we”, “us”, “our”), collects, uses, and protects your personal data when you visit our website apex-messaging.com, interact with us, or use our services.

We are committed to complying with the EU General Data Protection Regulation (GDPR) and all applicable data-protection laws.

2. Data Controller

The data controller responsible for your personal data is:

APEX Messaging
Email:legal@apex-messaging.com
Phone:+356 9938 4535

3. What Personal Data We Collect

We may collect the following categories of personal data:

3.1 Data You Provide Directly

• Name
• Email address
• Phone number
• Company name & job title
• Billing information (if applicable)
• Any data you submit through forms or communication channels

3.2 Automatically Collected Data

• IP address
• Device type
• Browser type
• Cookies and tracking identifiers
• Website usage data (pages visited, actions taken)

3.3 Data From Third Parties

• Identity verification services
• Marketing partners
• Payment processors
• Social media platforms (if you interact with our social channels)

We do not collect special-category (sensitive) data unless explicitly necessary and lawful.

4. Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

• Contract performance – to deliver the services you have requested.
• Legitimate interests – e.g., improving services, preventing fraud.
• Legal obligation – tax, regulatory, or compliance requirements.

5. How We Use Your Data

We use personal data for the following purposes:

• To provide and manage our services
• To respond to enquiries and support requests
• To process orders, payments, and account administration
• To improve website functionality and user experience
• To send service-related notifications
• To conduct analytics and performance monitoring
• To send marketing communications (only with consent or legitimate interest)
• To protect our website and systems from misuse or fraud

We do not sell your personal data.

6. Sharing Your Data

We may share your data with:

• Trusted service providers (hosting, analytics, CRM, email, SMS, payment processors)
• Legal, regulatory, or governmental authorities (where required)
• Professional advisers (lawyers, accountants, auditors)

All third-party processors are bound by GDPR compliance

We do not allow third parties to use your data for their own purposes.

7. International Data Transfers

If we transfer personal data outside the EEA/UK, we ensure appropriate safeguards.

8. Data Retention

We store personal data only for as long as necessary for the purposes outlined in this policy

9. Your GDPR Rights

You have the following rights:

• Right to access – request a copy of your data
• Right to rectification – correct inaccurate data
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object – including to marketing
• Right not to be subject to automated decision-making
• Right to withdraw consent at any time

To exercise these rights, contact: legal@apex-messaging.com

You also have the right to complain to your local Data Protection Authority.

10. Cookies

We use cookies to ensure website functionality, analytics, and (if applicable) marketing.

11. Data Security

We implement appropriate technical and organisational measures, including:

• Encryption (in transit and at rest)
• Access controls and authentication
• Monitoring and intrusion detection
• Staff training and confidentiality agreements

12. Children’s Data

Our services are not intended for children under 18.
We do not knowingly collect personal data from minors.

13. Changes to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted on this page with an updated “Last Updated” date.

14. Contact Us

If you have any questions or requests related to this Privacy Policy, contact:

APEX Messaging
Email: legal@apex-messaging.com